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Insulation is Important

Kiwis put sun and warmth top of the list when it comes to housing

The results from the annual Homestar / realestate.co.nz survey show why insulation is important, with a rising preference for high levels of insulation and orientation for sun – outstripping expectations.

Paul McKenzie, National Marketing Manager at realestate.co.nz, said the increased preference was surprising. ”We knew from the last couple of years that most Kiwis rate good sun and insulation as important – even so, a leap of 8% is pretty substantial,” he said.

”This shows the real-life performance of a home, rather than cosmetic features, is increasingly crucial. Home sellers wanting to command a top price would be well advised to look at issues such as insulation before they put their house on the market,” he said.

Now run over three years, the annual survey gives a valuable insight into not only what New Zealanders rate as important, but how preferences are changing over time. Last year orientation for sun was rated as important by 86% – this year it’s risen to 91%. A high level of insulation was important to 82% last year, but is now ranked as important by 90%.

Alex Cutler, Chief Executive of the New Zealand Green Building Council, welcomed the growing awareness of performance and quality over superficial factors.

Why Insulation is Important

”A home that’s designed and built for health and efficiency has a positive impact for families – bringing lower household costs and better quality of life. These figures show this isn’t a passing trend. New Zealanders increasingly understand that homes should be built to capture free warmth from the sun and be well-insulated and ventilated to be healthy all year round.”

She said public information campaigns on home energy efficiency and insulation is important and were likely to have had an impact on attitudes.

”A home designed for warmth and efficiency will be cheaper to run and bring health benefits over the long term – so economically it makes much more sense. New Zealanders have clearly cottoned on to this,” she said.

The research surveyed nearly 1,000 homeowners around New Zealand. Nationally, 77% of respondents said making their home more energy efficient was a priority – a 12% increase on 2013. Around half aim to do this in the next year.

Kiwis who are considering selling their homes believe it’s worth upgrading performance – 88% think energy-efficient features have the potential to attract a price premium.Other aspects of energy use and sustainability are growing in importance too. Efficient features such as LED lighting and double glazing was important to nearly three quarters of those surveyed – up from around 50% in the last survey.

Roughly half of people think it’s important for a home to be built from sustainable or environmentally-friendly materials, up from a third. Water saving however, is still close to the bottom of the list, with only 37% of New Zealanders saying water efficiency is important when choosing a home.

For more information see homestar.org.nz.

% rating features as ‘important’ or ‘very important’
We would like to understand what home features you think are important when purchasing a home. Please rate the importance of the following features 2014 results 2013 results 2012 results
Orientated to maximise the sun 91% 86% 87%
High level of insulation is important 90% 82% 76%
Off-street parking 76% 75% 73%
Ample storage space 76% 72% 71%
Located on a quiet street 74% 69% 69%
Covered car parking (garage/carport) 73% 73% 74%
Energy-efficient features – e.g. LEDs, double glazing 72% 49% 51%
Number of bedrooms (3 or more) 69% 74% 74%
Indoor-outdoor flow 69% 69% 70%
Outdoor entertaining area 63% 65% 65%
Open-plan living 58% 55% 55%
A large section/garden with room for fruit and vegetables 54% 55% 53%
Close to amenities, e.g. schools, medical care, supermarket etc 50% 47% 48%
A home built with sustainable or environmentally friendly materials 48% 36% 33%
Attractive updated or gourmet kitchen 47% 51% 51%
Renewable energy, e.g. solar PV panels or solar water heating 45% n/a n/a
Close to public transport 42% 29% 31%
Large or walk-in wardrobes 41% 42% 44%
Water-saving features e.g. rain water tank 37% 29% 26%